Honda has a great commercial featuring their latest economy SUV and a nifty little crab who is constantly seeking to pinch everything that moves. Now the impact of this little fellow on my life has been great, I loves the way he stays on message, he knows his place in life and he's bout about it. His life can be summed up into the simple phrase "I pinch". Mr. crab has found his lane in life and stays there, now if you or I had a catch phrase what would it be? For example what would Bill Gates phrase be? "I rich" or maybe "I software, what about Fat Albert? "I eat"or Winston Churchill "I lead". Not only does crabby have a clear simple self image, but dude is consistent in acting like he thinks he is, namely I'm a crab therefore "I pinch".
The older I get the more I'm beginning to think that the whole ideal of multi-tasking is a myth. To test my theory out you married men try and have a meaningful conversation with your wife will watching the NBA playoffs and let me know how that works out for you. One of the keys to achieving greatness seems to be finding your lane in life and staying there. Most people who have effective great lives do one thing really well and staff their weaknesses.
So lets get back to Mr. Crab can you name one thing that defines you, and are you living a life that expresses it. What is your catch phrase?.
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