I work on a MacBook Pro almost every day and I love it, but even I have to admit that it’s over priced. Mac’s are cool and poeple are willing to pay a premuim price for that coolness factor.
Who else but Apple could launch a product like the MacBook Air? With its focus on form over function, it is destined for the niche of early Apple adopters, sure to get burned on price and features when Apple upgrades to at least include a bigger hard drive than 80GB, ethernet, Firewire and a user-replaceable battery. (via pc world)
Why are people willing to pay 5 bucks for a cup of coffee that costs Starbucks 25 cents to produce? It’s becuase Starbucks has created a experince associated with their product…
John offers an important insight regarding why Starbucks has been successful in establishing their brand. He says that it is because they focused on their business, not the creation of a brand. This makes a lot of sense. In doing so, it keeps them from trying to be too clever. Buried within that business focus are some principles that are innovative. One is being high-touch with each customer. In essence, the Starbucks partner’s job is to create an experience for each customer. I know this happens for me. It is simple, not contrived, and rarely insincere. In essence, attend to business, staying focus on the personal experience of customers, and the rest will take care of itself. Sounds simple. At least it is some we can all learn from. ( via leading questions)
When the MacBook Pro first came out I knew I would get one, but I also knew I would wait at lest six months and let somebody else beta test it.
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